Create or edit a campaign

This is where you build an offer publishers can run: who the advertiser is, where clicks go, what you earn and pay per conversion, who may send traffic, and when it runs. The form is split into six steps; each step is checked before you can move past it, and a draft is saved automatically while you work on a new campaign.

What you can do here

• Six guided steps — Basics → Tracking → Pricing → Targeting → Fallback → Launch. The stepper at the top jumps between steps; you can always go back, but moving forward runs that step's checks first.
• Objective-driven payout — The objective you pick (Conversions, Sale, Leads, Impressions, Clicks) decides which payout models are offered on the Pricing step, so you can't combine, say, Impressions with a revenue share.
• Live margin preview — For RevShare and Hybrid payouts a preview shows advertiser revenue, publisher payout, your profit and margin, and warns in red when the margin is negative.
• Automatic drafts — While you create a new campaign, a draft is saved 30 seconds after your last change once it has a name. Reopening Create Campaign within 7 days offers to restore it. The draft id is kept in localStorage (aff_react_draft_id); drafts are real campaign rows with isDraft: true. Editing an existing campaign does not autosave.
• Fallback rules — Decide what happens to traffic the campaign can't take — cap reached, country blocked, campaign paused and more — instead of showing the visitor an error.

Fields and settings

How to use it

1. Basics — name the campaign (3+ characters), pick the advertiser and objective, and choose who can see it.
2. Tracking — paste the advertiser's landing URL with {click_id} in it and set the attribution window.
3. Pricing — choose the payout model, enter what you pay and what you earn, and check the margin preview. Validation order: required fields, objective/model compatibility, share 0–100, fixed revenue present for share models, revenue ≥ payout, Hybrid total ≤ revenue.
4. Targeting — restrict countries, devices, OS and browsers if the advertiser requires it; for Permission campaigns tick the publishers allowed.
5. Fallback — add a rule for cap overflow or blocked geos so traffic isn't wasted.
6. Launch — set the schedule if needed, add creatives and coupon codes, then press Launch Campaign (or Save Draft at any step).

Examples

Simple CPA lead offer for India

Pay publishers a flat amount per approved lead and only accept Indian traffic.

• Objective: Leads
• Payout model: CPL
• Publisher payout: 2.50
• Advertiser revenue: 4.00
• Country targeting: Include only → IN
• Fallback: Country blocked → Redirect to campaign (a global offer)

Revenue share on e-commerce sales

The advertiser reports each order value; publishers earn 60% of it. If a postback arrives without revenue, the conversion is held as pending with meta.pricingWarning = revenue_missing.

• Objective: Sale
• Payout model: RevShare
• Publisher share %: 60
• Revenue source: Dynamic from postback
• Advertiser postback: …&revenue={order_total}&txid={order_id}

Business-hours campaign

Run only Monday–Friday, 09:00–18:00 in the advertiser's timezone.

• Enable advanced schedule: On
• Schedule type: Weekly
• Mon–Fri windows: 09:00–18:00
• Timezone: Asia/Kolkata

Limitations

• Depends on: Country targeting blocks clicks only while the Geo mismatch rule is enabled in Fraud Control.
• Depends on: Start and end dates are applied only when Enable advanced schedule is on.
• Not supported: City targeting and traffic channels are guidance for publishers; clicks are not blocked by them.
• Not supported: Daily budget and Total budget are stored but not enforced — use Payout caps on the campaign page.
• Not supported: The tracking domain override, cookie lifetime, conversion flow and postback method are descriptive; they don't change link generation or which postback types are accepted.
• Restricted: App install (CPI) campaigns can't be created here — they live in App Campaigns.
• Supported: Caps by conversions, clicks, revenue and payout over daily, monthly and total windows (weekly for conversions) — edit them on the campaign page after saving.

Common mistakes

• No {click_id} in the destination URL — The advertiser has nothing to send back, so every conversion postback fails with Unknown click_id. Add click_id={click_id} (or the advertiser's own parameter name).
• Dynamic revenue without revenue on the postback — RevShare conversions are held as pending. Ask the advertiser to append &revenue= with the sale amount, or switch to a fixed revenue.
• Expecting dates to pause the campaign — Without the advanced schedule, the campaign keeps running past its end date. Turn the schedule on (type Date range).
• **Turning on Accept payout from advertiser postback by accident** — Publishers are then paid whatever the advertiser sends in payout, ignoring your campaign payout.

Troubleshooting

• “Destination URL must be a valid http/https URL” — Start the URL with https:// and keep macros inside braces, e.g. {click_id}. Spaces and unknown characters outside macros make it invalid.
• Clicks from the right country are rejected — Check the country lists, then test without a VPN. Rejected clicks show their reason in Reports → Click Intelligence.
• “Campaign cap reached” (HTTP 429) — A daily/monthly/total cap was hit. Raise or clear it under Caps on the campaign page, or add a Cap reached fallback rule.
• A restored draft is missing — The restore prompt only appears on the same browser, for drafts saved in the last 7 days. The draft itself is a saved campaign, so it can still be opened from the campaign list.

Related

• Campaign detail page
• Fraud Control rules
• App Campaigns (installs)
• Create a campaign
• Traffic not eligible