AXAffilinext Help Center

Ad Sync (Meta CAPI)

Send tracked conversions back to publishers' Meta pixels through the Conversions API. For network admins.

Publishers who buy traffic on Facebook/Instagram optimise better when Meta knows which clicks converted. Connect a publisher's pixel here and each of their conversions is reported to Meta automatically.

Fields and settings

FieldWhat it does
Meta Pixel / Dataset IDThe publisher's pixel (dataset) ID from Meta Events Manager.
Event value sent to MetaWhich amount Meta sees: the publisher payout (recommended), network revenue, or no value.
Test event codeOptional code from Meta's Test Events tab so test sends show up there instead of in live data.

How to use it

  1. Press Connect a pixel, choose the publisher and optionally one campaign (blank = all).
  2. Enter the pixel ID and access token, the Meta event and which value to send.
  3. Use Send test on the connection and check Meta's Test Events.
  4. Watch the Delivery log; retry failed events if needed.

Limitations

  • Depends on: Only conversions whose click carried an fbclid can be matched to the Meta ad.
  • Not supported: Only Meta is supported today; Google and TikTok aren't implemented.
  • Depends on: Requires the NestJS service and PostgreSQL, and the Ad Sync plan feature.

Troubleshooting

  • “No sync events yet” — No converted click had an fbclid yet. Use Send test to fire one now.
  • Events marked Failed — Usually a wrong pixel ID or an expired access token. Edit the connection, then Retry all failed.