AXAffilinext Help Center

Create or edit an app campaign

App lookup, targeting, install payout, events, caps and windows, deep links, postbacks and fraud rules. For network admins.

Paste a store URL, package name or bundle ID and the app's name, icon, category and developer are fetched for you. Then set who may promote it, targeting, how installs are priced, which events to track, caps and windows, redirects and fraud rules.

Fields and settings

FieldWhat it does
TargetingCountries, devices and OS versions. A click outside targeting is logged as rejected — the visitor is still redirected, but that click can never convert.
PayoutPrices the install. Per-event pricing (purchase, registration…) is added on the campaign's Events tab after saving; per-publisher overrides on its Publishers tab. Precedence: event definition → per-publisher per-event override → per-publisher install override → campaign (lib/appPayout.mjs).
Caps & windowsDaily and total install caps, how long a click stays valid, and the attribution window, in hours.
Deep link & postbacksThe app deep link, a fallback URL and the default publisher postback. Macros such as {click_id}, {gaid}, {idfa}, {event_name} and {payout} are listed above the fields.

Limitations

  • Depends on: Play Store details are read from the store page and may occasionally be incomplete; App Store details come from Apple's lookup.
  • Depends on: Requires the App Campaigns plan feature and PostgreSQL.