Conversion statuses explained
What approved, pending and rejected mean, and how to update a status later.
| Status | Meaning | Paid to publisher? |
|---|---|---|
| Approved | Valid conversion. | Yes |
| Pending | Recorded but waiting for review — for example during a refund or hold period. | Not yet |
| Rejected | Invalid, fraudulent or reversed. | No |
Sending a status
Add status= to your postback. If you leave it out, the conversion is recorded as approved.
Changing a status later
To approve or reject a conversion you previously sent as pending, send the postback again with the same txid and the new status (for example status=approved). The conversion is updated and the publisher is notified. Your account manager can also change it for you. Conversion changes made after an invoice has been issued are handled as invoice adjustments.
Duplicates
A conversion is never counted twice for the same txid. Sending it again with the same values returns "status": "duplicate" and changes nothing; sending it with a new status or amount updates the existing conversion. Always send your real, unique order ID as txid.